Powerful Branding: The Key to Employee Engagement


Venue: Somerset Chamber Office , Taunton

Date: 21st May 2019

Time: 09:00

Member Price: £45.00

Regular Price: £75.00

Somerset Chamber of Commerce in association with Thinkography invites you to a half-a-day workshop on powerful branding, and its impact on employee engagement.

This workshop is aimed at Business Leaders and HR directors and anyone with responsibility for internal communication and employee engagement.

The aim of this workshop is to help businesses build a meaningful brand with a clearly-expressed purpose and vision that will engage their employees as well as their customers. Building employee engagement in this way is key to maintaining the spirit and energy of a dynamic team as a more complex staff hierarchy becomes necessary. Branding also plays a crucial role in recruiting and retaining the best talent available to support the growth of your team.

Introducing the concept of Brand Culture, ensuring everyone in the business is inspired to make a conscious and enthusiastic effort to grow the brand and the business. This workshop will also cover:
What is branding?   

  • Why should anyone care about your business?  
  • Communicating your brand – Building ‘brand culture’  
  • Turn Engagement Into Profit
  • Next Steps – Take action

Attendees will come away with a greater understanding of the value of a meaningful and engaging brand and how to create it, a fresh approach to employee engagement, an understanding of how to ensure engaged employees deliver higher profits, and a strategy for improving recruitment and retention of the most talented employees to support business growth.