The President's Heartbeat Message
15th April 2016
Still reeling from the Horsey roundabout work, and the recently completed Hospital roundabout work, Yeovil business community awaits the conversion of the junction of Lyde Road and Sherborne Road from a roundabout to light-controlled. Disruptive road works break routines. Regular visitors to the town lose the ‘habit’ of coming into Yeovil. Once a habit is broken, it is hard to revert to previous behaviour. Retailers tell of customers saying out of Yeovil during road works. One retailer alleges that his neighbours at home in Ash will now shop elsewhere; other towns are less problematic. Yeovil retailers are already under threat from internet trading and high business rates. Is there evidence that people are staying out of Yeovil?
Somerset County Highways officials will debrief the Chamber Exec on 9th May. Until that briefing, I remain concerned for the long-term prospects of our town centre traders. Ending positively; road works or not, Yeovil is a vibrant regional town with a wide range of amenities and retail outlets. Make that detour. Allow a little more drive-time. It’s only some road works. They’ll soon be finished, and remember, all the while. . .Yeovil remains OPEN FOR BUSINESS!
David Woan - President
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