Business Brand , Creative Rights and IP
Every business now has an online presence, meaning the extent to which we share creative output, material that we might wish to protect.
About this event 
Our brand and business image has never been greater.
Yet very often there is little focus on a business’ creative or digital assets, let alone protection of these important intellectual property (IP) rights.
The recent legal dispute, widely and somewhat amusingly reported in the media, between M&S and Aldi over what M&S claims to be an unfair copy of their Colin the Caterpillar cake brought the issues around IP and ownership back into the public eye.
This event will help you to:
i) Identify what IP your business has;
ii) Understand risks in relation to your IP, looking at the M&S case;
iii) Opportunities to be gained from focussing on your IP now; and
iv) Planning how you might develop your business, through the successful exploitation of your creative and IP rights, in future.
This event is focussed at all businesses, however big or small. Opportunities exist from the beginning and easy and common mistakes can be avoided, with a better understanding of your IP assets.
Making the most of your IP and ensuring proper protection is in place can help to safeguard your business from others trying to benefit unfairly from what you have created; we have seen recent examples of start-ups even copying other established business’ names, to try and unfairly compete with them! If the correct IP protection is not in place, this can be a real headache for the established brand, but is easily avoidable..Richard James heads the IP and commercial practice at South West law firm, Solicitors Title. He has been described as ‘always making it all sound so simple’ and is a recognised specialist in this area; the latest 2022 edition of independent directory, Legal 500, describing him as an ‘expert in the exploitation of intellectual property’.
between M&S and Aldi over what M&S claims to be an unfair copy of their Colin the Caterpillar cake brought the issues around IP and ownership back into the public eye.
Organiser: Richard James
Organiser of Business Brand , Creative Rights and IP
When it comes to making the most of your IP rights, Richard James, a Partner at Yeovil law firm, Solicitors Title, is a go-to lawyer, with considerable experience in franchising and licensing, alongside recognition by Legal 500 for his experience in the tech and IP space. Richard will be looking at some current issues, helping you to consider how best to make use of IP in your business.
